Summary: ChatGPT and Retail: Reality, Hype, What’s Next, and How to Prepare

So where exactly will ChatGPT, and generative AI broadly, have the greatest impact in retail, and what are the most and least promising use cases for the technology?

Want to delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise?

However, the not-so-promising use cases for generative AI in retail are in customer service and enhanced search.

The model, launched as a prototype in November 2022, is the latest iteration of the AI technology promising to revolutionize ecommerce.

Looking into the future, the most viable and valuable use cases are believed to be chatbots, product descriptions, personalized product recommendations, content creation, automatic translation, data analysis, and product development.

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ChatGPT and Retail: Reality, Hype, What’s Next, and How to Prepare

ChatGPT, a language model developed by OpenAI, has fast become one of the biggest buzzwords in retail but retailers remain cautious.

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